You can listen to this sermon on the Christ Church website, or read it here.
One of the great joys of living in 21st century America is that we live in a world that is increasingly customizable. For roughly the last half century, advertisers have been helping us move from the “one size fits all” world that came out of the industrial revolution to a world where anyone can have it “your way, right away.” Believe it or not, it has been 43 years since Burger King introduced “Have it your way” as their slogan. According to Wikipedia, the source of all wisdom, there were 1,024 ways to order a Whopper in the early 1960s, but now you can get it any one of 221,184 different ways! In 2014, there were at least 80,000 different ways to order a cup of coffee at Starbucks. Think about that. It wasn’t that long ago that your choices were black, cream, and/or sugar. Domino’s Pizza advertises that their menu allows you to choose from any of 34 million possible pizza combinations! 34 Million! Madison Avenue has long since figured out that the best way to get us to buy their widget is to make sure their widget can meet our specific and varied tastes no matter what our whim might be at any given moment.
Before I say what I’m going to say next, I want to be clear that I am not suggesting that all marketers are evil. What I am willing to suggest is that the art and science of marketing has at its root the Tempter who has been working on humanity since the very beginning. The contemporary shift toward a fully customizable world is built upon a foundation of customizable temptation. That is to say, the Tempter has been using various approaches to tempt human beings toward sin since the very beginning. I can say that with some confidence seeing as we just heard the story of that first temptation in our Old Testament lesson this morning. Our lesson opens with God giving Adam the only rule of the Garden. “You may eat freely of every tree, but of the tree of the knowledge of good and evil, you shall not eat, for on that day you eat of it you shall die.”
With the first rule comes the first opportunity for temptation, and the Tempter had his first goal: get Adam to eat from that tree. The Tempter was hard at work long before the conversation between the serpent and Eve. We can tell this is true because the serpent finds the first couple standing close to the forbidden tree. Like telling a child not to eat a piece of candy, the only thing Adam and Even seem to be able to think about is that tree. What beautiful fruit it has. What would it be like to know the difference between good and evil? Why would God hold this back from us? The Tempter had these questions swirling around in their minds as the serpent made his next move: twisting the words of God. “Did God really say, ‘You shall not eat from any tree in the garden?”
She might not yet know the difference between good and evil, but Eve knows that the Tempter is wrong. He gives Eve her first opportunity to stretch her discernment wings. She corrects the serpent, and boy did that feel good. He presses further, “You will not die; for God knows that when you eat of it your eyes will be opened, and you will be like God.” That’s what that feeling was? To be like God is to feel the power of correction and reproof? The Tempter had found the right combination, and Adam and Eve ate. His customizable approach to temptation had produced its first fruit.
Generation after generation, the Tempter continued to seek out ways to tempt God’s children away from right relationship. For Noah, it was wine. For Abraham and Sarah, it was impatience. For Moses, it was frustration. For David, it was lust. For Solomon it was idolatry. For Samson it was pride. Again and again, the Tempter found the perfect way to turn the attention of Israel away from God, until finally, God had had enough, and he sent his Son to restore all of humanity to right relationship.
The Tempter did not give up with the birth of Jesus, of course. In fact, just like in that moment when God first said, “you may not eat,” the Tempter saw his big chance come at the baptism of Jesus when the voice from heaven said, “This is my Son, the Beloved, with whom I am well pleased.” God knew what was to happen next. God was familiar with the Tempter’s work and knew that he would immediately begin to sow the seeds of sin, so without any hesitation, the Spirit took Jesus out into the wilderness to allow the Devil to try his best, and try he did.
“If you are the Son of God…” The Tempter was in for a challenge with Jesus, and so he went dirty right from the start – pushing Jesus to question the identity that had just been spoken so clearly in his baptism. “Are you really the Son of God? Because if you are, then you shouldn’t have to be out here starving to death in the desert. God’s Son should be treated better than that. In fact, you have all the power you need to make bread from these stones.” Jesus is not swayed by the Devil’s tactics, “One does not live by bread alone, but by every word that comes from the mouth of God.”
“If you are the Son of God…” The Tempter tries a different approach. Still calling into question Jesus’ primary identity, now he turns his focus to just how strong that relationship really is. “If you’re so dependent on God, why don’t you take it a step further? You trust God to feed you. Do you trust God to keep you safe? Prove it by throwing yourself down. God has promised in scripture that ‘He will command his angels concerning you,’ and ‘On their hands they will bear you up, so that you will not dash your foot against a stone.’ By jumping, you’ll simply be demonstrating your total confidence in your Father’s promise.” Jesus again stands firm. He won’t allow the Tempter to twist God’s words: quoting instead a passage from Deuteronomy, “Do not put the Lord your God to the test.”
After two failed attempts, the Tempter changes tact one more time. Rather than trying to get Jesus to question his identity, the Devil goes after his patience. It will take years and an agonizing death on the cross for Jesus to be given all authority on heaven and earth. Why wait? “For the low, low price of worshipping me,” the Tempter offers, “all that you can see will be yours. All the kingdoms, riches, and power on earth will be yours.” Here again, Jesus withstands a third uniquely customized temptation.
The Tempter left, but not for long. Again and again during his lifetime, Jesus came face to face with Temptation, and he resisted it each and every time. This is because the Devil isn’t the only one who knows the power of customization. As we prayed in our Collect for Today, God knows the weaknesses of each of us, and stands ready to help us stand firm. Again and again in our lives, we will find ourselves in the Tempter’s snare. Like Adam and Eve, we won’t always be successful at avoiding his wiles. We will forget to turn to God for help. We will allow our fears to be used against us, our pride to make us foolish, or our envy to bring us down. But the Good News is that God is always ready to overcome our temptations and forgive our sins. The Devil is tricky, and uses any means necessary to drag us into sin, but God is all the more crafty: knowing the weakness of each of us, God has a fully customized plan so that every one of us might find God mighty to save. Save us from the time of trial, dear Lord, and deliver us from evil. Amen.